Urban Culture and City Brand: A Study on Food Experience

Urban culture is the foundation and lifeblood of a city’s sustainable development. A brand often rooted in its culture, showcasing then reviving urban culture. Characteristic traditional food, as an element that can quickly bring stakeholders closer, may be able to reconcile conflicts development city brands. Taking Guangzhou, Guangdong Province, China case site, this study for first time takes food experience intermediary variable construct structural equation model empirically examine influence mechanism cultural cognition on brand. Research results show plays partial role identity. This supplements research perception provides suggestions revival historical branding practices through characteristic food.